We built this infrastructure
before Apple Pay existed.
The story starts earlier than most expect.
Paul Myers spent more than a decade activating real audiences at live events — from the X Games, U.S. Open, and Monster Energy Supercross to music festivals like Coachella and Lollapalooza. Every weekend, the same pattern repeated: brand spend went out — with no concrete data coming back. No attribution. No feedback loop. No way to prove what worked.
Not because the data didn't exist. Because the system to capture it didn't.
That wasn't a measurement problem. It was an infrastructure problem.
Paul knew the problem better than anyone — and he knew exactly who could solve it.
He brought in Brent Hranicky, who had been building toward that solution for two decades. In 2006, as a Vice President at PayByTouch, Brent helped deploy biometric payments at Whole Foods — customers paying with a fingerprint, no card, no cash, no wallet. It worked. And it revealed a defining insight:
The most powerful payment experience requires nothing from the consumer except presence.
In 2008, Brent returned to First Data — shortly after its historic KKR buyout — to help define the future of mobile payments and who would adopt them first.
Together, they helped bring contactless payments to life at global scale — powering Visa's NFC experiences at the 2012 London Olympics, the 2016 Rio Games, and later, connected devices like the Visa Waveshades — debuted at Laneway Festival and presented at SXSW.
For years, the infrastructure existed. The distribution did not.
Then the world caught up.
QR codes became universal. Mobile wallets became default. Consumers were finally ready for the system Brent had been building — and the exact moment Paul had been waiting for.
For Jib, it wasn't a pivot. It was proof.
Today, Jib operates on the Visa and Mastercard networks, working with brands like Coca-Cola, Pepsi, and Shell — with zero fraud and zero chargebacks. Ever.
The infrastructure that took two decades to build is now available to any brand that wants to turn activation into proof.